Consultative Selling with Elo’s Luke Wilwerding

We’re going to assume you don’t still treat sales like a strictly transactional process (and if you do, you definitely need to listen), but what does it really mean to be a consultative partner? Elo’s Luke Wilwerding is back to help us answer that question. Why is a customer-centric approach more important than ever? What does a consultative sale look like from start to close? How do salespeople overcome hurdles like objections or asking for the business?